The small scale and informal nature of this survey means it shouldn’t be taken as a true reflection of how probiotics are perceived by consumers in the US, but the results mirror findings of a report by Packaged Facts from last month, in which a much larger revealed that millennials are the most interested in buying probiotics compared to the other generations. The accepted definition of ‘probiotic,’ as set by FAO/WHO, is that a probiotics are “live microorganisms which when administered in adequate amounts confer a health benefit on the host."įurther clarification by the International Scientific Association for Probiotics and Prebiotics (ISAPP) back in 2009 specified that a probiotic must be alive when administered, have undergone controlled evaluation to document health benefits in the target host and be a taxonomically defined microbe or combination of microbes. READ: Global Probiotics Market - Trends, consumer behaviour and growth opportunities (Lumina Intelligence) In an informal person-on-the-street interview conducted by NutraIngredients-USA, we found that randomly selecting six people on the streets of Chicago and asking them about probiotics will a) reveal that they have all heard of the term but struggle to define it, and b) associate these ingredients with yogurt.īut picking their brains a bit further, only three were able to identify probiotics as beneficial bacteria, and none were able to name any specific strains, even those who say they actively seek probiotics to consume. Dietary supplement Nutrient Vox Nutrition Vitamin, jinlong fish oil, nutrition. China: Probiotic supplements in e-commerce.Get the inside scoop on jobs, salaries, top office locations, and CEO insights. Vox Nutrition, INC Is this Your Business Business Profile Vox Nutrition, INC Wholesale Health Products Contact Information 5647 W Wells Park Rd Ste C West Jordan, UT 84081-5618 Visit Website. His blog,, has been featured in Forbes, Inc, The New. Digestion and immunity probiotic supplements in e-commerce Find out what works well at Vox Nutrition from the people who know best. Vox Nutrition is a private label manufacturer of supplements and vitamins in. has assessed the Laboratory of: Summit Nutritional Laboratories 2600 N.Explained: The US e-commerce probiotic supplements market.Probiotic supplements: Global e-commerce 2018-2020, forecast for 2021 Our customers give us great feedback and satisfaction with the products.The gut-brain axis: Psychobiotic opportunity in 25 countries.
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